photo de profil d'un membre

Michael VOLPI

michael.volpi@yahoo.fr

Situation professionnelle

A l'écoute du marché

Souhait professionnel

Poste
Marketing Analyst
Experience
De 2 à 5 ans
Rémuneration
Entre 55 k€ et 59 k€
Type de contrat
CDI TEMPS COMPLET
Mobilité
- Australie
Fonctions
- Autre - Marketing
- Analyse stratégie
Secteurs
- Activités des services financiers, hors assurance et caisses de retraite

Résumé

Data and ROI driven Marketer, with proven record of project analysis, testing, development and implementation at both regional and global scale resulting in significant business improvement. Core experience in marketing automation and CRM tools such as Marketo and Salesforce.

Over 4 years of hands-on experience on lead generation, utilisation and retention campaign development and analysis with a key focus on generating marketing qualified leads, supporting the sales team through the management of digital campaigns and senior management with the production of insightful reports.

Expériences professionnelles

Manager, digital marketing - americas

INTERNATIONAL SOS , Jersey city - CDI TEMPS COMPLET

De Juillet 2018 à Aujourd'hui

Responsible for creating a consistent, distinctive digital brand experience and driving the lead generation agenda across the americas region.

Set strategy for digital marketing channels, ensure consistency, quality, and access to best-in-class digital marketing tools and reporting systems.

Drive maturity of digital marketing and social media programs across the organization. Facilitate learning between team members. Instill best practices for lead generation, omni-channel experiences, digital content marketing and drive innovation.

Leading the organization through a global digital transformation program, engaging international stakeholders and enabling leading edge digital marketing capabilities

Regional assistant marketing manager, australasia

INTERNATIONAL SOS , 2000 sydney - CDI TEMPS COMPLET

De Septembre 2014 à Juin 2018

• Supporting the development and execution of the Australasian strategic and tactical Marketing Plans and business initiatives.
• Driving revenue with lead generation campaigns development, creative concepts development, Marketing automations using Marketo and SFDC. Managing, A/B testing, tracking, reporting and interpreting results to maximise ROI.
• Development of first marketing analytics dashboards for marketing team and senior management. Creating and analysing reports on lead generation metrics, use of channels, lead qualification, campaigns performance, lead conversion, revenues, costs and ROI.
• Global marketing teams training lead on Marketing automation and reporting.
• Development and implementation of initiatives to drive lead generation, clients retention, utilisation and database growth.
• Development and maintenance of the regional website using SiteCore and Marketo.
• Driving Sales and Marketing alignment through automation tools, communication and collaboration on campaigns and projects.
• Development of creative concepts for Sales and Marketing collaterals. Managing creative process and suppliers.
• Currently working on a Medical and Security risks prediction model.

Group assistant multimedia & communications

INTERNATIONAL SOS , 2000 sydney - CDD TEMPS COMPLET

De Novembre 2013 à Août 2014

• Project management of health promotion products
• Digital platforms statistics, analysis and reports
• Coordination of creative development and maintenance of various products and services
• Re-design of health promotion materials
• Creation of digital medias including promotional videos and audios
• Briefing and management of external providers for complex graphic design and multimedia requests
• Adapting materials to different cultures and coordinating the translation of content
• Maintenance of Medical Consulting SharePoints.

E-commerce manager

COMMENCAL , Moolap - CDD TEMPS COMPLET

De Novembre 2012 à Novembre 2013

• SEO/SEM/SMO (Visits increased by 350%)
• Website creation Coordination, Development and Content definition
• Community management (Engagement increased by 450%)
• Traffic Analysis and optimization
• Digital marketing analysis and plan
• Web design

Assistant marketing manager

COMMENCAL , La massana - STAGIAIRE

De Mars 2012 à Septembre 2012

• Marketing Plan definition (Market analysis, Competition study, Russian market developement study..)
• Australian and European Cycle markets studies
• Trade Marketing Analysis and definition
• Quantitative study - consumers
• Qualitative study - Distribution network
• Suppliers Sourcing
• Advertising campaign development
• PR
• International events management

Formations complémentaires

Google Ads Search Certification

Google

2019 à 2019

Google Analytics Individual Qualification

Google

2019 à 2019

Parcours officiels

MME Visé - Marketing et Management Européen

Langues

Français - Langue maternelle

Anglais - Courant

Espagnol - Technique

Compétences

digital marketing
Project Management
marketing analytics
Marketo
marketing strategy
Lead Generation
Lead Management
Salesforce.com
ELoqua
PPC
SEO/SEM Marketing
HTML5
Team management
Commercial Insight

Centres d'intérêt

  • - Personal development
  • Psychology
  • Mountain Bike
  • Ski
  • Travels