Michael VOLPI

Responsible for creating a consistent, distinctive digital brand experience and driving the lead generation agenda across the americas region.

Set strategy for digital marketing channels, ensure consistency, quality, and access to best-in-class digital marketing tools and reporting systems.

Drive maturity of digital marketing and social media programs across the organization. Facilitate learning between team members. Instill best practices for lead generation, omni-channel experiences, digital content marketing and drive innovation.

Leading the organization through a global digital transformation program, engaging international stakeholders and enabling leading edge digital marketing capabilities

• Supporting the development and execution of the Australasian strategic and tactical Marketing Plans and business initiatives.
• Driving revenue with lead generation campaigns development, creative concepts development, Marketing automations using Marketo and SFDC. Managing, A/B testing, tracking, reporting and interpreting results to maximise ROI.
• Development of first marketing analytics dashboards for marketing team and senior management. Creating and analysing reports on lead generation metrics, use of channels, lead qualification, campaigns performance, lead conversion, revenues, costs and ROI.
• Global marketing teams training lead on Marketing automation and reporting.
• Development and implementation of initiatives to drive lead generation, clients retention, utilisation and database growth.
• Development and maintenance of the regional website using SiteCore and Marketo.
• Driving Sales and Marketing alignment through automation tools, communication and collaboration on campaigns and projects.
• Development of creative concepts for Sales and Marketing collaterals. Managing creative process and suppliers.
• Currently working on a Medical and Security risks prediction model.

• Project management of health promotion products
• Digital platforms statistics, analysis and reports
• Coordination of creative development and maintenance of various products and services
• Re-design of health promotion materials
• Creation of digital medias including promotional videos and audios
• Briefing and management of external providers for complex graphic design and multimedia requests
• Adapting materials to different cultures and coordinating the translation of content
• Maintenance of Medical Consulting SharePoints.

• SEO/SEM/SMO (Visits increased by 350%)
• Website creation Coordination, Development and Content definition
• Community management (Engagement increased by 450%)
• Traffic Analysis and optimization
• Digital marketing analysis and plan
• Web design